For any online business, it is important to have search engine traffic but it is really difficult to achieve a high ranking in Google. Therefore, SEOs and marketing people push the link-building process excessively which results in their websites being penalized for violating Google’s guidelines. There are two types of penalties by Google: manual and algorithmic. The penalty is a decrease in your organic search rankings in Google.
The penalty can be a huge drawback for your website. So it is important that in case you have been penalized or you feel there are chances of being penalized, you must immediately and aggressively take action to recover your website’s organic search ranking. Our team of experts can help you do that as we know the right tools and the right process which can help you get back and continue to grow. In fact, our tools can help you stay away from the Google penalty list.
One of the major reasons for any website penalty is low-quality backlinks and it can be a serious threat to the ranking of your website. Duplicate content, websites not related to your niche, spammy comments and forum profiles, thin content on the website, site-wide backlinks, broken external links, overdoing SEO, hidden text, advertorials, links from gambling or adult websites, etc., are the other major factors for a penalty.