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Most Popular Questions

1. What is an SEO company?

An SEO company provides Search Engine Optimization (SEO) services to its clients to help them increase their visibility in the digital world (online). SEO is the process of incorporating important changes in the website in terms of its design and content to make it more appealing and user-friendly. Through its SEO services, the company improves the ranking of your website in search results and drives valuable traffic to your website. The whole purpose is to help you increase your customers and leads.

2. Why do we need SEO services for our website, and what are the benefits?

In today’s digital world, it is crucial to have a good online presence. Every business needs SEO to improve its ranking in search results. Users usually trust and go by the websites which are present at the top positions on a search engine for the keywords they are searching. So, it is very important to use the SEO process to bring your website to the top as it helps attract more traffic to your website, and more potential customers. SEO also improves the visibility and user experience of your website.

SEO benefits :
 Increase the traffic on your website
 Low -cost results
 Improves brand credibility
 Better ROI (Return on Investment) in comparison to normal Ads
 Makes you stand out
 Your competitors are using SEO services
 Help you grow your revenue/business

3. How does PPC work and what are its benefits?

In today’s world where advertisement plays an important role in any business growth, PPC (Pay-Per-Click) has its own crucial role to play. PPC is a form of advertising where advertisers pay each time a user clicks on one of their online ads (business running ads).

Benefits of PPC
 Increases traffic on your website
 Improves your sales
 Helps in controlling advertising costs
 You only pay for clicks
 Helps you analyse ad performance
 Increases brand recognition

4. Why is keyword research important?

It is important because users use keywords to search on search engines and based on that they visit the websites. It is important for a website to have effective keywords so that when a user searches for a particular product/service online using keywords related to it, your website appears on top of a search engine. Any website must use effective keyword research tools to increase traffic to its website and enhance its market presence. Keywords are important for any SEO process to succeed.

5. What are the popular SEO techniques?

Some of the most popular SEO techniques are:
 Optimize your website to make it mobile-friendly
 Use available SEO tools
 Make the best possible use of social media
 Use YouTube SEO
 Give importance to local SEO optimization
 Link building
 Use effective keywords

6. What is SEO management?

SEO management is all about managing the SEO process for a website and evaluating it on a regular basis to see the real-time results. It also includes making the desired and effective changes to the website from time to time to ensure the effectiveness and success of the SEO tools being used.

7. What is included in an SEO package?

SEO package is a pre-selected service offering to improve a website’s ranking in search results, draw more traffic and increase sales. SEO packages can be customized depending on the needs of the business of a client.

The SEO package includes the following services:
 Keyword research
 Keyword Optimization
 Content writing
 Content optimization
 Heading optimization
 Title Tag optimization
 Internal linking optimization
 Baseline ranking report
 Monthly ranking report
 Initial backlink analysis

8. How much time does it take to see the real results of SEO?

Usually, it takes around 4 to 6 months to see the real results of SEO. However,
SEO results grow over a period of time. The results that you will see in a year
will always be more than the results you get in 6 months. So be patient and wait for at least 6 months to see some concrete SEO results.

9. What is Digital Marketing?

In simple words, digital marketing is a process to promote your business online
by using digital channels such as websites, search engines, email, mobile apps
and social media. Keyword research, content marketing, SEO, Social Media Marketing, PPC advertising, email marketing, webinars etc are some of the tools of digital marketing.

10. Why is my website not making money? And what can I do about it?

There are millions of websites a user can access, which means that there is a lot of competition for your website in the online marketplace. Apart from the competition, there are several factors that are impacting your website traffic and sales. Digital marketing and an SEO strategy are the major factors that can tremendously improve the traffic on your website and increase revenue.

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